Disney Land in Europe - 997 Words

Question no. 1: What are some of the characteristics of multinational enterprises that are displayed by the Walt Disney Company? †¢ They have to be responsive to different forces of home country and host country at the same time although Euro Disney do not have any big competitor as it was the largest amusement park opened in France but it failed to study accurately external environment, needs and wants of people, culture, price, policies, economic, social and legal issues. They should keep local employees rather brining from foreign countries. †¢ They draw common pool of resources like financial, information, human both are shared by Euro Disney land with other Disney land’s in the world. †¢ They link different business partners†¦show more content†¦The company also shot a 360-degree movie about French culture. †¢ It opened in Europe because many Europeans visit other Disneyland, so Disney officials were optimistic that opening in Europe would be more beneficial for them. †¢ Later company studied their French culture and tries to modify themselves according to customer demand. †¢ Adopt French culture i-e replaced burgers and Mickey mouse which reflect American culture. HR Strategies: †¢ â€Å"Disneyland Paris† changed their HR policies in order to cope up with crises. †¢ Employees objected to the pay rates and working condition. †¢ Employees raised concern about variety of company policies ranging from personal grooming and speaking English in meetings, even if most people in attendance spoke French. †¢ Their management was not good as of previous Disneyland’s working in other countries. †¢ They also changed dress code. †¢ They keep foreign employees for their working. Financial Strategies: †¢ To overcome the bankruptcy situation (three years of heavy losses), in 1994 a major investor purchased 24.6 per cent (reducing Disney share to 39 per cent of the company injecting $500 million of much needed cash). †¢ Disney waived its royalty fees. †¢ Loan repayment plan is schedulized. †¢ Arrange investors from French government. †¢ Issued new shares. †¢ Disneyland reported a slight profit in 1996 i-e (about $50 million annually); visitors are increasing with the passage of time. In theShow MoreRelatedThe Pros And Cons Of Disney s Decision1337 Words   |  6 Pagesdecision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris? Pros 1. The advantage of opening a theme park in Europe is the number of tourists visiting Europe each year, Paris being an extremely attractive tourist destination had approximately 50 million tourists visiting France annually and spending roughly $21 billion. 2. Location accessibility by the European population was another advantage for Disney to open its theme park in ParisRead MoreEurodisney Business Case1332 Words   |  6 Pagescustomers? * The idea was market Euro Disney as a complete holiday package and encouraging people to stay in the hotels and eat all meats in the complex. * While setting prices the Company was unable to estimate spending patterns of European consumers and competitors price alternatives. Due to the location advantage and incredible accomodation prices consumers prefer to stay in the city center. * Travel time to Paris city center from Euro Disney is only 35 minutes and cost of accomodationRead MoreDisneyland Is The Most Successful Amusement Park1403 Words   |  6 Pagespeople have visited the Disney theme parks worldwide, making it the most visited theme park in history. It is a symbol of global Americanization and cultural expansionism. American pop culture is prevalent all over the world and Disneyland is the perfect representation of this notion. Tourist from all over the world come to America and enjoy the Disney theme park experience and soon enough new Disneyland parks will be built around the world. Tokyo Disneyland Once Disney discovered the amount ofRead MoreEurodisney Business Case1340 Words   |  6 Pagescustomers? * The idea was market Euro Disney as a complete holiday package and encouraging people to stay in the hotels and eat all meats in the complex. * While setting prices the Company was unable to estimate spending patterns of European consumers and competitors price alternatives. 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Media Networks also includes supporting headquarters, communications, digital media, marketing, distribution, research and sales groups. To break it down, the Disney/ABC†¯Television†¯group is made up of The Walt Disney Company s world wide entertainment,†¯television†¯news properties, the†¯television†¯network s†¯they own, for example Disney Channels Worldwide, ABC Family as well as many more networks that are all owned by Disney.†¯Ã¢â‚¬ ¯ †¯ B) The WaltRead MoreDisney Is A Common Household Name845 Words   |  4 PagesResort Paris: Mickey Goes to Europe Disney believed in magic. Disney is a common household name. In fact, some toddlers can recite the name of their favorite characters from their favorite Disney movie. It is not uncommon to see adults watching a Disney movie, and I would venture out and say most Americans have been to Disney Land or Disney World once in their life. Needless to say, Disney is part of the American culture. However, translating the success that Disney has had in the United StatesRead More Euro Disney - Analysis of the External and Internal Environment1393 Words   |  6 PagesEuro Disney’ marketer’s before entering a market as in this case has been the European market should have scanned the environment. By scanning the environment they should analyze the mega-environment as well as the task environment for possible opportunities and threats. Yet, a close attention could have been paid to their strength and weaknesses inside the company. Indeed, the consideration about any trends sho uld have been incorporated in their environment analysis. In this case there has beenRead MoreEuro Disneys Analysis of the External and Internal Environment1415 Words   |  6 PagesEuro Disney marketers before entering a market as in this case has been the European market should have scanned the environment. By scanning the environment they should analyze the mega-environment as well as the task environment for possible opportunities and threats . Yet, a close attention could have been paid to their strength and weaknesses inside the company. Indeed, the consideration about any trends should have been incorporated in their environment analysis. In this case there has beenRead MoreDisney Environmental Impacts (Hong Kong)1650 Words   |  7 PagesDisneyland was first opened in Los Angeles in the year 1955 and is owned and operated by The Walt Disney Company. It was aimed for entertainment and family and is one of the most popular and well-known theme parks in the world. Later on, Disneyland opened in three more countries, which includes Florida, Japan and Europe. Visitors were offered exciting roller coaster rides, meeting their favorite Disney character, parades and shows. The Hong Kong Disneyland is the fifth Disneyland styled theme park